Have you ever stepped into your closet full of clothes and said, ‘I have nothing to wear’…?

Kenzie Watson

Hey there...

I’m Kenzie, a 8w9 enneagram, living in Texas. I love iced coffee, riding my Peloton, all things style, and a good matte lipstick. I’m married to my husband, Nate and we have two dogs. I have big dreams of helping women feel confident and inspired with the things that they wear - so they can conquer all the other things that life throws at them!


Founded in 2018,

Wild + Watson blog is an online fashion and lifestyle community based on inspiring and cultivating a wardrobe that is stylish and exciting, yet concise and practical.

I don’t know how many times I found myself in that same position - I had hundreds of clothing items in my wardrobe, stuffed to the brim, with 10 boxes in storage with my off-season clothes…yet I was always feeling like something was missing.

After studying fashion merchandising with an emphasis in sustainability in college, my eyes were opened to the harmful practices that existed in the industry of fast fashion. I began to make more responsible choices, and I began to find myself mesmerized with the concept of capsule wardrobes and sustainable fashion.

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“I should have known that the girl who dressed up as The Cheetah Girls and made music videos with her friends in 2nd grade would fall in love with fashion.”

So, I set out on a mission to understand what it meant to build a capsule wardrobe that was still stylish and fun. I didn’t want to be wearing the same basic tee and jeans every day, but I didn’t want to feel overwhelmed every time I opened the door to my closet.

Here you will find my journey to find just this lifestyle! I am so excited to encourage and inspire others along the way. Want to stay connected and receive exclusive fashion + lifestyle content? Be sure to subscribe to my email newsletter to join the party!

With a passion for fashion, writing, and creatives, I launched a blog just after my senior year of high school in 2014. Evolving over the years, Wild + Watson blog was created out of my love for bohemian style, natural living, and creating a life I love.

Inspired by living in Texas, I would describe my style as simplistic, bohemian style with a touch of nodes from the southwest. I hope you feel inspired and learn something new - I would love for you to stick around!